What are you waiting for?

Pinterest is growing, and now is even mobile via app for smartphones. Create an account, link it to your social media accounts for other websites, and get started. There is a whole world out there that is waiting to be pinned. From online shopping to facebook posts, anything and everything can turn into a pin. Did you know you can connect your Facebook or Twitter and Pinterest account under one username and password?

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Sadly, you can only connect all two accounts under one, but you can add the other social media account once you are in your account settings. Once you have your accounts linked together, you can share your pins from one site to the next in one click of your mouse.

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Take a look at my own account, linking your Facebook and Twitter is that easy. Social Networks are meant to be just that, a network. Businesses can create all the visual images they want to promote their brands, but Pinterest is not a one way street. Circulating the images that have been provided to the average pinner is what makes the social media site effective. It creates “buzz” for products.

In the past nine posts to my blog, we have covered everything Pinterest related from both consumers and businesses. The process of starting an account is not complicated, and the site is worth while. An article that I found extremely helpful, that encourages people to join Pinterest can be located here.

The article goes into detail about the idea of Pinterest, who is behind it and how is the site funded. If there is any skepticism about creating an account, this article can clear up those concerns.

To you, my reader, I just would like to leave you with some parting advice  Be active on the social media site, give Pinterest a chance, because who knows, you may find something that sparks your own interests.

YouTube is even joining in!

To all of my fellow YouTube/Pinterest lovers out there, you don’t have to choose one over the other. Lucky for you, YouTube has been making an appearance via pins. The noobs to Pinterest may not remember this little bug, but at one time, videos had to be traced back to the main YouTube site. Things have changed however.

Now, when someone pins a video that was linked to YouTube, a small icon will appear with the YouTube logo and the video will have a still frame. To get a better idea of what I mean, take a look at the below.

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One of my more favorite pins is included here. Check it out, and give me some opinions. I may not be the biggest cat fan, but this video cracks me up every time.

How do I pin a video to compete with this quality of pin you may ask. Well, YouTube is already two steps ahead of you. Now, if you are watching your favorite video and want the Pinterest world to know, just click the share tab and hit the Pinterest logo button. Pick the board, change the description (if you please) and then you are done. It easy. Best part, is that you are keeping up the idea I mentioned earlier about including links within pins.

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By allowing social media sites to connect in a user-friendly setting, a web of interconnected bits of media is created. Allowing the user to pin from their YouTube, Facebook, Twitter, Instagram and all the above social media accounts creates a broader audience of who sees what. When all of a users accounts are interconnected, that many more people see a brand.

Infographics for Pinterest

So for all of you who have been following my blog so far, I promised to have some examples of infographics. As a very visually stimulating piece of collateral for any business, an infographic can help companies market their product or service in an easy to read way.

As stated by Customer Magnetism, an Internet marketing agency  an infographic can be summed up by the graphic below (which happens to be an infographic itself).

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Customer Magnetism has a full infographic laid out ont heir website, which I recommend checking out. This link can connect you straight to the site.

When information can be overwhelming, or not very visually simulating on its own, an infographic can create a much more lively look. Very complicated statistics, or even a breakdown of overall data can be used. The idea is to keep a clean and easy to read piece of collateral can take anything from populations of countries, to breakdown of site content into a fun visual.

For the business side, infographics can increase traffic by 12 percent and have a 30 times more likely shot at being read versus a print article.

Some tips for using infographics would be to…

  • Have a catchy title
  • Use different sources, and a lot of them
  • Promote via social media … of course
  • Avoid clusters and white backgrounds
  • Make sure it can be shared amongst users

Infographics have been growing in popularity, and Pinterest could be assisting in that. Having a visual piece of your company being showcased on social media sites is an excellent source of marketing. If the graphic is constructed well enough, it will market itself.

Taking a more business structured approach, by attaching the link to a companies website, the infographic can act as the gateway to more traffic on websites. The pretty graphics draw in the user, while pure curiosity for the brand could lead to customer loyalty. So, why not utilize this piece of marketing?

Pinterest Picking Up Press Attention

As I was browsing Pinterest, I decided to type “Pinterest Articles” into the search bar. What came to my surprise, was that there appeared a plethora of articles that hit any and all questions for Pinterest users, and prospective users.

One pin in particular caught my eye, which was a link to an article that referred to Pinterest as “A Sleeping Giant in Internet Marketing”. This article goes on to talk about how businesses of all spectrums can use the social media site.

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Yes, Pinterest is a very visually stimulating website, but the author of the article, Vincent Clarke, writes about how this should not deter people from utilizing Pinterest.

“The site simply offers a medium that allows you to present your business to an audience in an entirely fresh and interesting way,” said Clarke.

What most people don’t see, is that Pinterest opens up a way for marketing teams to expand on their outreach. Just people a specific company does not depend solely on graphics does not mean that Pinterest is not for them. The site really just challenges marketing teams to learn how to market their product in a new and innovative way.

It may be a challenge at first, but any company can create the following the desire if they are willing to put in a little work. Clarke alludes, in his article, on how to develop that following all companies seek to obtain. Below you will find a few steps listed in the article

  1. Hire a professional photographer to shoot the product or setting the product is in
  2. If your company specializes in services, try an infographic (examples of this will be in later posts)
  3. Create awareness by repining relevant pins
  4. As always, stay relevant, fresh and transparent

Check out the article for yourself, and see just what Clarke is talking about. I can say with all honesty, the content of this article is by far the best I have seen thus far in my Pinterest blogging. Pinterest – A Sleeping Giant in Internet Marketing

Know Your Audience

Know Your Audience

So… we have talked about how businesses can use Pinterest, an example of a business that utilizes the social media site well, now lets talk about how to make sure the business knows exactly what they are getting into. Statistics show that … Continue reading

Who Does it the Best?

So we had a chat about how businesses can dive into the Pinterest World. Well, now lets take a look at who is credited by Pinterest for utilizing the website to market their brand. Etsy, an online “marketplace” that provides quality, handmade jewelry  clothing and pretty much anything else out there.

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The Etsy mission is clearly stated on their own website, but is also mirrored onto their Pinterest account. As advised by Pinterest, Etsy utilizes various sources from which they pin, and they make sure their pins/boards reflect their mission clearly. Another excellent practice Etsy is doing, is that they have boards that cover all topics found on their website, while allowing “Guest Pinners” post a board that is both relevant to their board and shows interests of faithful customers.

“For businesses, pinning can be a great way to highlight aspects of your brand that may not come to mind at first when people consider your brand. Pinterest can also be a great tool to learn what your audience/users/customers want and like.”

Etsy not only showcases their own products and related products, but items that may compliment their brand. They key to pinning for businesses is to make sure to pin as if they were an average user. By including “average” users on their page, allows potential customers to see that the brand not only cares about the business they established, but the support of their customers as well.

Take a look at this link What works: Business best practices to see what Pinterest is advising to their business users.

Its not alway about the product that is being pinned, but more about how that product is framed. Etsy is able to take an average piece for jewelry, and make it into something  much more. It becomes a piece of art that cannot help attract a potential customer in.

Pinterested in Business?!

Well, these last few blogs have centered around the basics of what Pinterest can offer, and how effective it can be. Now lets look at how businesses can take advantage of the features the site offers. Pinterest has a specific tab that targets businesses and how to get them on board with what the website is offering.

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As I have said before, Pinterest is all about visuals. Making sure images best capture what product you are trying to market is key. Though, the social media site has yet to enhance their site with ways for companies to track clicks per image, there are ways for businesses to do that on their own.

From corporate companies to start-up businesses, Pinterest is all about building up your community and the people you interact with. If you didn’t know this yet… that is the point behind any social media site. Be social! Therefore, making sure that your advertising is effective, but also you PR is on the ball. The more people the company interacts with, the more likely that the people following those companies will have a multitude of followers that the company might not have been able to reach out to in the first place.

Pinterest is very feminine, but the site is working on how to outreach to males. With this being said, don’t fight what the site is currently doing. Know what works well and know what doesn’t. Being able to market to the female population is what needs to happen now, until the site can eventually even out its women to men ratio.

Make sure, as always, to check out the business link on the Pinterest page to see more ways your business can take advantage of the growing social media site! You may even find something beneficial to your own personal account there.

xoxo

So you think you can “pin”?

Ok. So I know you are all either curious about what this post could lead to, or thinking I am the most cheesy person you know. Both, however, are completely true.

So what can someone talk about after the “Dos” and “Don’ts” of Pinterest? Well, how do you know if you are pinning the “right” way. In my last blog I talked about how pinning something that does not contain the original hyperlink serves no purpose other than pretty graphics and clutter. Making sure you don’t infringe on any copyright laws is also something you want to avoid. If a site has a “pin it” button, all is fair game. If you are not sure, check the help section on the main Pinterest page.

Next, when pinning an object, make sure you include the original hyperlink. When companies use Pinterest for their advertising, they need to be able to have a pin be the direct link to the website that contains the original image. The point of utilizing a pin is that the visual ad intrigues someone to find out more, and once the image is clicked on, the link will take them to where the pin originated from.

Below, is a five step guideline that can assit in what to keep in mind when actually creating a pin versus just repinning it.

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Just remember, my followers, that a pin without a destination, is not helpful to anyone. As a frequent pinner myself, something that sparks my interest leads me to want to find out more about what that specific pin is all about. For example, if an outfit is something I would like to purchase, but there is no boutique behind that image, what good was that pin in the first place? Being able to create communication between consumer and business is what Pinterest is all about.

Without delay… The Don’ts

For all of you that caught my last post, I am discussing the “Dos” and “Don’ts” of the ever growing social media site known as Pinterest. Some may not know this, but Pinterest opens up many doors for not only the everyday user, but for the companies that want to get their brand out there. With this, there are some key points companies should stay away from.

When properly marketing with Pinterest, direct marketing is completely unacceptable. With out reading the terms and conditions of the site itself when registering, this policy may go over looked. The below image outlines the policy of using the site to market the business of your choice.

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Straight from Pinterest: Logos, Trademarks and Marketing Guidelines

For every business, knowing your target audience is key to successful marketing. As of right now, females overwhelmingly dominate males when it comes down to the users that actively pin on the website. Pinning topics that aim more towards women are more likely to create a “buzz” on the website and circulate from board to board.

Speaking about boards, being able to understand what should and should not is worth discussing. Having boards that are clear, generate toward a specific topic, and relate to your product in some way is extremely important when avoiding the clutter that can result from a careless pinner. Anyone is able to create a pin, by a simple process, but the creation of that pin should be done in a way that preserves the original hyperlink. Filling boards with pretty pictures and colors might be visually stimulating, but what does it actually do for the consumer? Nothing.

For both the consumer and the business, Pinterest is helping link useful information in a way that activates interest from the images. This may even prove, one day, to be more effective than Google images. Any amateur in the advertising world knows, less clutter…better results.

Until next time, Caio ragazzi!

The Do’s …

So, lets take a look into how Pinterest is now being tapped for the branding of companies. The do’s consist of connecting with “pinners” emotions, be a “social butterfly”, and two is never a crowd.

Utilizing the idea of tapping into “pinners” emotions will get pins that generate a companies message out there. When a pin is in-turn repinned, the user receives a message letting them know who showed interest in their pin. Even the commenting feature within Pinterest allows for a larger margin of communication. Unfortunately, this part of Pinterest is still under appreciated.

Our next “Do” of Pinterest seems self-explanatory, but not all companies and businesses use the “social butterfly” aspect that Pinterest has. Like most social media sites, the purpose of Pinterest is to connect and find common ground with others in the Internet world. Just the same as other social media sites, users can follow one another by a click of a button. Thus, networking can be achieved through repins, boards and the addition of followers.

Lastly, two or more boards allow for conversation from one to another when certain pins spark an interest. This past week in Communication 3334, my group worked on the finishing touches to our presentation of social media through Healthcare companies. For our “best” company, we decided that the Cleveland Clinic utilized all types of social media to their advantage, and doing so in an effective manner. The Cleveland Clinic actually used Pinterest to help create that “buzz” in which any post, tweet or pin should make. Their Pinterest account had a multitude of boards that hit on many different topics from Autism Awareness to Healthy Eating. The most important thing to remember when using this diverse social media site for advertising purposes is that you should never use ads, direct marketing or sales, but that is more for my next blog.

Also, check out this link to browse the Cleveland Clinics Pinterest page to get an idea of how to use the site in a positive way!

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