What are you waiting for?

Pinterest is growing, and now is even mobile via app for smartphones. Create an account, link it to your social media accounts for other websites, and get started. There is a whole world out there that is waiting to be pinned. From online shopping to facebook posts, anything and everything can turn into a pin. Did you know you can connect your Facebook or Twitter and Pinterest account under one username and password?

Screen shot 2013-04-12 at 2.27.17 AM

Sadly, you can only connect all two accounts under one, but you can add the other social media account once you are in your account settings. Once you have your accounts linked together, you can share your pins from one site to the next in one click of your mouse.

Screen shot 2013-04-12 at 2.30.26 AM

Take a look at my own account, linking your Facebook and Twitter is that easy. Social Networks are meant to be just that, a network. Businesses can create all the visual images they want to promote their brands, but Pinterest is not a one way street. Circulating the images that have been provided to the average pinner is what makes the social media site effective. It creates “buzz” for products.

In the past nine posts to my blog, we have covered everything Pinterest related from both consumers and businesses. The process of starting an account is not complicated, and the site is worth while. An article that I found extremely helpful, that encourages people to join Pinterest can be located here.

The article goes into detail about the idea of Pinterest, who is behind it and how is the site funded. If there is any skepticism about creating an account, this article can clear up those concerns.

To you, my reader, I just would like to leave you with some parting advice  Be active on the social media site, give Pinterest a chance, because who knows, you may find something that sparks your own interests.

YouTube is even joining in!

To all of my fellow YouTube/Pinterest lovers out there, you don’t have to choose one over the other. Lucky for you, YouTube has been making an appearance via pins. The noobs to Pinterest may not remember this little bug, but at one time, videos had to be traced back to the main YouTube site. Things have changed however.

Now, when someone pins a video that was linked to YouTube, a small icon will appear with the YouTube logo and the video will have a still frame. To get a better idea of what I mean, take a look at the below.

Screen shot 2013-04-12 at 2.04.02 AMNow, the moment you click on the pin that contains a video, that video will automatically start playing. For all my youngins out there, make sure your volume is turned down in class if you are surfing Pinterest videos. You don’t want Cotton-Eye Joe playing in the middle of history, do you?

One of my more favorite pins is included here. Check it out, and give me some opinions. I may not be the biggest cat fan, but this video cracks me up every time.

How do I pin a video to compete with this quality of pin you may ask. Well, YouTube is already two steps ahead of you. Now, if you are watching your favorite video and want the Pinterest world to know, just click the share tab and hit the Pinterest logo button. Pick the board, change the description (if you please) and then you are done. It easy. Best part, is that you are keeping up the idea I mentioned earlier about including links within pins.

Screen shot 2013-04-12 at 2.08.45 AM

By allowing social media sites to connect in a user-friendly setting, a web of interconnected bits of media is created. Allowing the user to pin from their YouTube, Facebook, Twitter, Instagram and all the above social media accounts creates a broader audience of who sees what. When all of a users accounts are interconnected, that many more people see a brand.

Infographics for Pinterest

So for all of you who have been following my blog so far, I promised to have some examples of infographics. As a very visually stimulating piece of collateral for any business, an infographic can help companies market their product or service in an easy to read way.

As stated by Customer Magnetism, an Internet marketing agency  an infographic can be summed up by the graphic below (which happens to be an infographic itself).

Screen shot 2013-04-12 at 1.22.01 AM

Customer Magnetism has a full infographic laid out ont heir website, which I recommend checking out. This link can connect you straight to the site.

When information can be overwhelming, or not very visually simulating on its own, an infographic can create a much more lively look. Very complicated statistics, or even a breakdown of overall data can be used. The idea is to keep a clean and easy to read piece of collateral can take anything from populations of countries, to breakdown of site content into a fun visual.

For the business side, infographics can increase traffic by 12 percent and have a 30 times more likely shot at being read versus a print article.

Some tips for using infographics would be to…

  • Have a catchy title
  • Use different sources, and a lot of them
  • Promote via social media … of course
  • Avoid clusters and white backgrounds
  • Make sure it can be shared amongst users

Infographics have been growing in popularity, and Pinterest could be assisting in that. Having a visual piece of your company being showcased on social media sites is an excellent source of marketing. If the graphic is constructed well enough, it will market itself.

Taking a more business structured approach, by attaching the link to a companies website, the infographic can act as the gateway to more traffic on websites. The pretty graphics draw in the user, while pure curiosity for the brand could lead to customer loyalty. So, why not utilize this piece of marketing?

Pinterest Picking Up Press Attention

As I was browsing Pinterest, I decided to type “Pinterest Articles” into the search bar. What came to my surprise, was that there appeared a plethora of articles that hit any and all questions for Pinterest users, and prospective users.

One pin in particular caught my eye, which was a link to an article that referred to Pinterest as “A Sleeping Giant in Internet Marketing”. This article goes on to talk about how businesses of all spectrums can use the social media site.

Screen shot 2013-04-12 at 12.51.15 AM

Yes, Pinterest is a very visually stimulating website, but the author of the article, Vincent Clarke, writes about how this should not deter people from utilizing Pinterest.

“The site simply offers a medium that allows you to present your business to an audience in an entirely fresh and interesting way,” said Clarke.

What most people don’t see, is that Pinterest opens up a way for marketing teams to expand on their outreach. Just people a specific company does not depend solely on graphics does not mean that Pinterest is not for them. The site really just challenges marketing teams to learn how to market their product in a new and innovative way.

It may be a challenge at first, but any company can create the following the desire if they are willing to put in a little work. Clarke alludes, in his article, on how to develop that following all companies seek to obtain. Below you will find a few steps listed in the article

  1. Hire a professional photographer to shoot the product or setting the product is in
  2. If your company specializes in services, try an infographic (examples of this will be in later posts)
  3. Create awareness by repining relevant pins
  4. As always, stay relevant, fresh and transparent

Check out the article for yourself, and see just what Clarke is talking about. I can say with all honesty, the content of this article is by far the best I have seen thus far in my Pinterest blogging. Pinterest – A Sleeping Giant in Internet Marketing