So you think you can “pin”?

Ok. So I know you are all either curious about what this post could lead to, or thinking I am the most cheesy person you know. Both, however, are completely true.

So what can someone talk about after the “Dos” and “Don’ts” of Pinterest? Well, how do you know if you are pinning the “right” way. In my last blog I talked about how pinning something that does not contain the original hyperlink serves no purpose other than pretty graphics and clutter. Making sure you don’t infringe on any copyright laws is also something you want to avoid. If a site has a “pin it” button, all is fair game. If you are not sure, check the help section on the main Pinterest page.

Next, when pinning an object, make sure you include the original hyperlink. When companies use Pinterest for their advertising, they need to be able to have a pin be the direct link to the website that contains the original image. The point of utilizing a pin is that the visual ad intrigues someone to find out more, and once the image is clicked on, the link will take them to where the pin originated from.

Below, is a five step guideline that can assit in what to keep in mind when actually creating a pin versus just repinning it.

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Just remember, my followers, that a pin without a destination, is not helpful to anyone. As a frequent pinner myself, something that sparks my interest leads me to want to find out more about what that specific pin is all about. For example, if an outfit is something I would like to purchase, but there is no boutique behind that image, what good was that pin in the first place? Being able to create communication between consumer and business is what Pinterest is all about.


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