For all of you that caught my last post, I am discussing the “Dos” and “Don’ts” of the ever growing social media site known as Pinterest. Some may not know this, but Pinterest opens up many doors for not only the everyday user, but for the companies that want to get their brand out there. With this, there are some key points companies should stay away from.
When properly marketing with Pinterest, direct marketing is completely unacceptable. With out reading the terms and conditions of the site itself when registering, this policy may go over looked. The below image outlines the policy of using the site to market the business of your choice.
For every business, knowing your target audience is key to successful marketing. As of right now, females overwhelmingly dominate males when it comes down to the users that actively pin on the website. Pinning topics that aim more towards women are more likely to create a “buzz” on the website and circulate from board to board.
Speaking about boards, being able to understand what should and should not is worth discussing. Having boards that are clear, generate toward a specific topic, and relate to your product in some way is extremely important when avoiding the clutter that can result from a careless pinner. Anyone is able to create a pin, by a simple process, but the creation of that pin should be done in a way that preserves the original hyperlink. Filling boards with pretty pictures and colors might be visually stimulating, but what does it actually do for the consumer? Nothing.
For both the consumer and the business, Pinterest is helping link useful information in a way that activates interest from the images. This may even prove, one day, to be more effective than Google images. Any amateur in the advertising world knows, less clutter…better results.
Until next time, Caio ragazzi!