So, lets take a look into how Pinterest is now being tapped for the branding of companies. The do’s consist of connecting with “pinners” emotions, be a “social butterfly”, and two is never a crowd.
Utilizing the idea of tapping into “pinners” emotions will get pins that generate a companies message out there. When a pin is in-turn repinned, the user receives a message letting them know who showed interest in their pin. Even the commenting feature within Pinterest allows for a larger margin of communication. Unfortunately, this part of Pinterest is still under appreciated.
Our next “Do” of Pinterest seems self-explanatory, but not all companies and businesses use the “social butterfly” aspect that Pinterest has. Like most social media sites, the purpose of Pinterest is to connect and find common ground with others in the Internet world. Just the same as other social media sites, users can follow one another by a click of a button. Thus, networking can be achieved through repins, boards and the addition of followers.
Lastly, two or more boards allow for conversation from one to another when certain pins spark an interest. This past week in Communication 3334, my group worked on the finishing touches to our presentation of social media through Healthcare companies. For our “best” company, we decided that the Cleveland Clinic utilized all types of social media to their advantage, and doing so in an effective manner. The Cleveland Clinic actually used Pinterest to help create that “buzz” in which any post, tweet or pin should make. Their Pinterest account had a multitude of boards that hit on many different topics from Autism Awareness to Healthy Eating. The most important thing to remember when using this diverse social media site for advertising purposes is that you should never use ads, direct marketing or sales, but that is more for my next blog.
Also, check out this link to browse the Cleveland Clinics Pinterest page to get an idea of how to use the site in a positive way!