Well, these last few blogs have centered around the basics of what Pinterest can offer, and how effective it can be. Now lets look at how businesses can take advantage of the features the site offers. Pinterest has a specific tab that targets businesses and how to get them on board with what the website is offering.
As I have said before, Pinterest is all about visuals. Making sure images best capture what product you are trying to market is key. Though, the social media site has yet to enhance their site with ways for companies to track clicks per image, there are ways for businesses to do that on their own.
From corporate companies to start-up businesses, Pinterest is all about building up your community and the people you interact with. If you didn’t know this yet… that is the point behind any social media site. Be social! Therefore, making sure that your advertising is effective, but also you PR is on the ball. The more people the company interacts with, the more likely that the people following those companies will have a multitude of followers that the company might not have been able to reach out to in the first place.
Pinterest is very feminine, but the site is working on how to outreach to males. With this being said, don’t fight what the site is currently doing. Know what works well and know what doesn’t. Being able to market to the female population is what needs to happen now, until the site can eventually even out its women to men ratio.
Make sure, as always, to check out the business link on the Pinterest page to see more ways your business can take advantage of the growing social media site! You may even find something beneficial to your own personal account there.
Ok. So I know you are all either curious about what this post could lead to, or thinking I am the most cheesy person you know. Both, however, are completely true.
So what can someone talk about after the “Dos” and “Don’ts” of Pinterest? Well, how do you know if you are pinning the “right” way. In my last blog I talked about how pinning something that does not contain the original hyperlink serves no purpose other than pretty graphics and clutter. Making sure you don’t infringe on any copyright laws is also something you want to avoid. If a site has a “pin it” button, all is fair game. If you are not sure, check the help section on the main Pinterest page.
Next, when pinning an object, make sure you include the original hyperlink. When companies use Pinterest for their advertising, they need to be able to have a pin be the direct link to the website that contains the original image. The point of utilizing a pin is that the visual ad intrigues someone to find out more, and once the image is clicked on, the link will take them to where the pin originated from.
Below, is a five step guideline that can assit in what to keep in mind when actually creating a pin versus just repinning it.
Just remember, my followers, that a pin without a destination, is not helpful to anyone. As a frequent pinner myself, something that sparks my interest leads me to want to find out more about what that specific pin is all about. For example, if an outfit is something I would like to purchase, but there is no boutique behind that image, what good was that pin in the first place? Being able to create communication between consumer and business is what Pinterest is all about.
For all of you that caught my last post, I am discussing the “Dos” and “Don’ts” of the ever growing social media site known as Pinterest. Some may not know this, but Pinterest opens up many doors for not only the everyday user, but for the companies that want to get their brand out there. With this, there are some key points companies should stay away from.
When properly marketing with Pinterest, direct marketing is completely unacceptable. With out reading the terms and conditions of the site itself when registering, this policy may go over looked. The below image outlines the policy of using the site to market the business of your choice.
Straight from Pinterest: Logos, Trademarks and Marketing Guidelines
For every business, knowing your target audience is key to successful marketing. As of right now, females overwhelmingly dominate males when it comes down to the users that actively pin on the website. Pinning topics that aim more towards women are more likely to create a “buzz” on the website and circulate from board to board.
Speaking about boards, being able to understand what should and should not is worth discussing. Having boards that are clear, generate toward a specific topic, and relate to your product in some way is extremely important when avoiding the clutter that can result from a careless pinner. Anyone is able to create a pin, by a simple process, but the creation of that pin should be done in a way that preserves the original hyperlink. Filling boards with pretty pictures and colors might be visually stimulating, but what does it actually do for the consumer? Nothing.
For both the consumer and the business, Pinterest is helping link useful information in a way that activates interest from the images. This may even prove, one day, to be more effective than Google images. Any amateur in the advertising world knows, less clutter…better results.
Until next time, Caio ragazzi!
So, lets take a look into how Pinterest is now being tapped for the branding of companies. The do’s consist of connecting with “pinners” emotions, be a “social butterfly”, and two is never a crowd.
Utilizing the idea of tapping into “pinners” emotions will get pins that generate a companies message out there. When a pin is in-turn repinned, the user receives a message letting them know who showed interest in their pin. Even the commenting feature within Pinterest allows for a larger margin of communication. Unfortunately, this part of Pinterest is still under appreciated.
Our next “Do” of Pinterest seems self-explanatory, but not all companies and businesses use the “social butterfly” aspect that Pinterest has. Like most social media sites, the purpose of Pinterest is to connect and find common ground with others in the Internet world. Just the same as other social media sites, users can follow one another by a click of a button. Thus, networking can be achieved through repins, boards and the addition of followers.
Lastly, two or more boards allow for conversation from one to another when certain pins spark an interest. This past week in Communication 3334, my group worked on the finishing touches to our presentation of social media through Healthcare companies. For our “best” company, we decided that the Cleveland Clinic utilized all types of social media to their advantage, and doing so in an effective manner. The Cleveland Clinic actually used Pinterest to help create that “buzz” in which any post, tweet or pin should make. Their Pinterest account had a multitude of boards that hit on many different topics from Autism Awareness to Healthy Eating. The most important thing to remember when using this diverse social media site for advertising purposes is that you should never use ads, direct marketing or sales, but that is more for my next blog.
Also, check out this link to browse the Cleveland Clinics Pinterest page to get an idea of how to use the site in a positive way!